Focus You can be good in many sports, but you can’t be the world champion in each. Same goes in business. Focus on what you do best. Ex: If you are a lawyer, what type of law are you really good at? If you are a consultant,
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Expert Position When your company is not named Virgin, Microsoft, Dell, Apple, Philips or so, it is almost impossible to compete on price as they can always outsmart you and yet a lot of small businesses do exactly that, compete on price. Think about this for a
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